In 21st Century the media has a wide spectrum to cover e.g.newspaper , television, radio, mobile, and internet and so on and so forth. The Media Industry is going global, becoming digital and converging. In our country Media Industry is growing at the rate of 20 percent per annum. Entertainment and media, together, form the country's sixth biggest industry, with 3.5 million people working in it. Within the next 4-5 years, the industry is expected to cross eighty thousand crores annually. Media organization is now looking to optimize its reach across platforms such as newspaper, T.V., IPTV, Radio, Internet and Mobile. As converging media (Cross Media) content involves more than one platform, so it has a high demand of multi-skilled media persons.